Experiential Learning Projects (FoMS) – Fall Semester 2025
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Project Overview
The Department of Business Administration, Faculty of Management Sciences, successfully hosted the Experiential Learning Project Exhibition on 26th December 2025 for the Fall 2025 semester. This landmark event provided undergraduate students with a platform to extend their learning beyond the classroom, engaging directly with industry mentors and applying theoretical knowledge to practical, real-world business challenges.
A total of 124 projects were presented across diverse disciplines, including Accounting & Finance, Management & Human Resource Management, Marketing, Entrepreneurship, Social Sciences, Supply Chain Management, and Data Analytics. These mini-capstone projects, completed in collaboration with national and multinational organizations, under the supervision of industry mentors, showcased students’ applied research, analytical thinking, and problem-solving skills. The exhibition reflected the department’s commitment to project-based and experiential learning, highlighting the academic rigor and practical relevance of students’ work.
Guided by both faculty and industry mentors, students translated academic concepts into actionable solutions. The projects were evaluated by 52 senior industry professionals, who commended the project’s analytical depth, innovative approaches, and alignment with contemporary industry practices. The exhibition reinforced the bridge between classroom learning and corporate experience, fostering industry engagement and professional development.
 Industry Engagement and Mentorship
The student projects were conducted in collaboration with 74 organizations, ensuring strong integration of academic learning with professional practice. Senior industry executives actively mentored students, offering strategic guidance, domain-specific expertise, and practical insights. This close engagement enabled students to gain first-hand exposure to real-world corporate environments while successfully completing their projects. The exhibition reinforced strong industry–academia linkage, with students engaging directly with senior professionals including:
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- Mr. Suhail Khan – General Manager (GM), Orient Textile
- Dr. Saima Akhter – Managing Director, Sohail Trust Hospital
- Mr. Jamil Anwar – Director Comm. and Banking Relationship Management, Habib Oil Mills
- Mr. Imran Shakir – Head of Research, Spectrum Securities
- Mr. Ayaz Shoukat – Chief Financial Officer (CFO), Bin Qasim Packages Pvt. Limited
- Mr. Salahuddin Khan – Group Product Manager, AGP Pharma
- Mr. A. Samad – Director Marketing, Pham Evo
- Mr. Kamran Ahmed – CFO, Agha Steels Limited
- Mr. Sarfaraz Ahmed – Senior Vice President Finance, National Bank Limited
- Mr. Naveed Alam – CFO, Master Group
- Mr. Syed Mubashir (CA) – Head of Accounts – Gul Ahmed Textile
- Mr. Zar Badshah – Head of Business Development – AKD Securities
- Mr. Muhammad Fahad – Senior VP – Meezan Bank Limited
- Mr. Taimoor Ebrahim – General Manager – Mondelez
- Mr. M. Saad Malik – Head of Operations – KIA Motors
- Mr. Ehsan Badar – SVP – NBP
- Mr. Mustafa Bilal Khawaja – Head of HR – Burque Corporation
- Mr. Adil Riaz – Director HR – Pakistan Cables
- Ms. Uzma Safdar – Head of HR – Herbion Pharma
- Mr. Asad Bukhari – GM – Shell
- Mr. Zubair Humayon Shah – Marketing Manager – Genix Pharma
- Mr. Atif Rafeeq – Deputy General Manager – Getz Pharma
- Ms. Laiba Adnan – Head of Corporate Communications – Herbion
- Mr. Jawwad Ali – Deputy General Manager Marketing – LuckyOne Mall
- Dr. Mohammad Ayaz – Head, Pakistan Technical Centre – Abbott Laboratories
- Mr. Fahd Jafri – Country Manager – Hapag Lloyd
- Mr. M. Raheel Koba – Senior Manager Supply Chain – Gadoon Textile Mills
Project Overview, Evaluators and Discipline-wise Distribution
The evaluators, representing leading organizations, assessed the experiential learning projects and rated the majority of them in the Excellent and Good categories. They expressed strong appreciation for the students’ work, particularly noting its practical relevance, analytical rigor, and alignment with industry requirements. The evaluators also provided constructive feedback, recommending enhanced cross-disciplinary collaboration, greater integration of advanced analytics, expansion of real-time industry-based projects, and further strengthening of students’ presentation skills. Following is the snapshot of the total number of projects and the evaluators.
| Discipline | Number of Projects | Number of Evaluators |
| Accounting & Finance | 30 | 13 |
| Social Sciences | 29 | 5 |
| Management & HRM | 24 | 13 |
| Entrepreneurship | 20 | 7 |
| Marketing | 16 | 10 |
| SCM | 3 | 2 |
| Data Analytics | 2 | 2 |
| Total | 124 | 52 |
These experts, representing leading organizations across pharmaceuticals, textiles, banking, steel, FMCG, healthcare, and financial services, provided structured evaluations, noting the practical applicability, innovative approach, and analytical depth of student projects.
 Conclusion
The Experiential Learning Project Exhibition – Fall 2025 was conducted successfully, achieving its academic and professional objectives. The event highlighted the department’s dedication to experiential learning, research excellence, and industry integration, providing students with meaningful exposure to corporate practices and enhancing the quality of applied research.
Special appreciation is extended to:
- Prof. Dr. Amanat Jalbani – for strategic guidance
- Prof. M. Ekhlaque Ahmed – for leadership and continuous support
- Program Managers and Project Supervisors – for project execution and display
- Faculty, administrative and SHU staff, industry mentors, external evaluators, and students – for their collective efforts in ensuring the success of this initiative
The exhibition exemplifies the department’s ongoing commitment to bridging academic excellence with industry engagement, preparing students to meet contemporary business challenges with competence, innovation, and professionalism.
Further Details – List of Projects
| No. | Teacher Name | Title of Projects |
| 1 | Saman Ismail | Study of Marketing Mix, STP & Competitors of Brooks Pharma |
| 2 | Saman Ismail | Study of Marketing Mix, STP & Competitors of Shan Foods |
| 3 | Saman Ismail | Study of Marketing Mix, STP & Competitors of Ali Gohar Pharma |
| 4 | Saman Ismail | Study of Marketing Mix, STP & Competitors of Bisconni |
| 5 | Saman Ismail | Study of Marketing Mix, STP & Competitors of Orient Textile |
| 6 | Saman Ismail | Study of Marketing Mix, STP & Competitors of Hilal Foods Company |
| 7 | Saman Ismail | Study of Marketing Mix, STP & Competitors of Universal Packaging |
| 8 | Ekhlaque Ahmed | Strategy Design & Execution Process at Phamevo |
| 9 | Ekhlaque Ahmed | Strategy Design & Execution Process at GreenO |
| 10 | Ekhlaque Ahmed | Distribution & Channel Process at Unilever |
| 11 | Shah Muhammad Saleem | Consumer Insight – Bonus Washing Powder |
| 12 | Shah Muhammad Saleem | Consumer Insight – Shan Shoop Noodles |
| 13 | Shah Muhammad Saleem | Consumer Insight – Hilal Cupcake |
| 14 | Shah Muhammad Saleem | Consumer Insight – Igloo Icecream |
| 15 | Dr. Muhammad Fahad Anwar | Real estate project management practices |
| 16 | Dr. Muhammad Fahad Anwar | Healthcare operations management |
| 17 | Priyanka Bajaj | OB-Based Hermeneutical Analysis |
| 18 | Priyanka Bajaj | OB-Based Hermeneutical Analysis |
| 19 | Priyanka Bajaj | OB-Based Hermeneutical Analysis |
| 20 | Priyanka Bajaj | Designing a Board Game to Teach HRM |
| 21 | Priyanka Bajaj | Management Audit of Habib Oil Mills |
| 22 | Priyanka Bajaj | Management Audit of Abbott Company |
| 23 | Priyanka Bajaj | Management Audit of Port Link Pvt Ltd |
| 24 | Priyanka Bajaj | Management Audit of Youngs Pvt Ltd |
| 25 | Priyanka Bajaj | Management Audit of Hilton Pharma |
| 26 | Priyanka Bajaj | Management Audit of Meezan Bank |
| 27 | Priyanka Bajaj | Management Audit of Habib Metro Bank |
| 28 | Priyanka Bajaj | Management Audit of U&I (J.) |
| 29 | Priyanka Bajaj | Future-Ready Workforce |
| 30 | Priyanka Bajaj | Future-Ready Workforce |
| 31 | Sarmad Hasan | WACC & Profitability |
| 32 | Sarmad Hasan | Equity Research – UBL |
| 33 | Sarmad Hasan | Equity Research – Spectrum |
| 34 | Dr. Nayeem Ansari | IFRS 18 – Pharma |
| 35 | Dr. Nayeem Ansari | IFRS 18 – Steel |
| 36 | Dr. Nayeem Ansari | IFRS 18 – Textile |
| 37 | Dr. Nayeem Ansari | IFRS 18 – Airline |
| 38 | Dr. Nayeem Ansari | IFRS 18 – Biscuit |
| 39 | Dr. Nayeem Ansari | IFRS 18 – PNSC |
| 40 | Dr. Syed Iradat Abbas | Islamic Conversion – Bank A |
| 41 | Dr. Sadaf Hafeez Chohan | Human Mind Uncovered: A World of Psychology |
| 42 | Dr. Sadaf Hafeez Chohan | Early Roots of Psychology, Major Schools of Thought |
| 43 | Saman Ismail | Comprehensive Organizational Analysis of AKUH |
| 44 | Dr. Syed Iradat Abbas | Evaluating Strategic, Technological, and Customer-Centric Challenges in the Islamic Conversion Process of Bank B |
| 45 | Dr. Rehan Muzamil Butt | Development of a Mosquito-Repellent Bath Bag Using Natural Ingredients |
| 46 | Dr. Rehan Muzamil Butt | EcoBloom |
| 47 | Dr. Rehan Muzamil Butt | Colores Vitae |
| 48 | Dr. Rehan Muzamil Butt | Pill Minder |
| 49 | Dr. Rehan Muzamil Butt | ProjectVault |
| 50 | Dr. Rehan Muzamil Butt | Beyond the Pill: Topical Sildenafil SLNs for ED Treatment |
| 51 | Dr. Rehan Muzamil Butt | Student Care Kits: A Practical Step Toward Healthier Campuses |
| 52 | Dr. Rehan Muzamil Butt | Skycript – Encrypted File Sharing App |
| 53 | Dr. Rehan Muzamil Butt | StrandStrong: Five-Step Hair Care Routine |
| 54 | Dr. Rehan Muzamil Butt | Karrub |
| 55 | Dr. Rehan Muzamil Butt | JewelrybyNE |
| 56 | Dr. Rehan Muzamil Butt | Nutri Bar – Breakfast Replacement Bar |
| 57 | Dr. Rehan Muzamil Butt | Innovation in Wireless Charging for EVs |
| 58 | Dr. Rehan Muzamil Butt | Colors of Life |
| 59 | Dr. Rehan Muzamil Butt | Beadsnpearls |
| 60 | Dr. Rehan Muzamil Butt | Herbal Oral Dissolving Strips for Stress & Sleep |
| 61 | Dr. Rehan Muzamil Butt | On-Demand Ambulance Mobile Service |
| 62 | Dr. Rehan Muzamil Butt | Lumea SunKiss |
| 63 | Dr. Rehan Muzamil Butt | Perfume Aureza |
| 64 | Abid Khan, ACMA, ACIS | ERP Implementation – Oracle Fusion in Textile Business |
| 65 | Abid Khan, ACMA, ACIS | Accounting & Financial Reporting in SMEs |
| 66 | Dr. Waleed Wasti | Comparative Analysis: Shan Foods vs National Foods |
| 67 | Dr. Waleed Wasti | Strategic Comparison of Tapal and Lipton |
| 68 | Dr. Waleed Wasti | NVIDIA vs AMD: A Comparative Market Study |
| 69 | Dr. Waleed Wasti | Strategic Competition in Monopolistic Retail Markets |
| 70 | Dr. Waleed Wasti | KFC vs Kababjees: Market Strategies |
| 71 | Dr. Waleed Wasti | Bisconni vs Peek Freans |
| 72 | Dr. Waleed Wasti | 4Ps Analysis of Khaadi and Sapphire |
| 73 | Dr. Waleed Wasti | Informal Economy Mapping |
| 74 | Muhammad Abdullah Idrees | 5-Year Financial Analysis of Fauji Foods Ltd. |
| 75 | Muhammad Abdullah Idrees | 5-Year Financial Analysis of Pakistan Cables Ltd. |
| 76 | Muhammad Abdullah Idrees | 5-Year Financial Analysis of Feroze1888 Mills Ltd. |
| 77 | Muhammad Abdullah Idrees | 5-Year Financial Analysis of Shabbir Tiles |
| 78 | Muhammad Abdullah Idrees | 5-Year Financial Analysis of Dewan Farooque Motors |
| 79 | Muhammad Abdullah Idrees | 5-Year Financial Analysis of Attock Cement |
| 80 | Muhammad Abdullah Idrees | 5-Year Financial Analysis of Cherat Packaging |
| 81 | Muhammad Abdullah Idrees | 5-Year Financial Analysis of Searle Company |
| 82 | Muhammad Abdullah Idrees | 5-Year Financial Analysis of Attock Refinery |
| 83 | Dr. Muhammad Fahad Anwar | Optimizing Supply Chain Operations at Domino’s Pizza |
| 84 | Dr. Shamaila Burney | Practical Innovations for Re-Designing Talent Management |
| 85 | Dr. Shamaila Burney | Leadership & Management Alignment – Herbion |
| 86 | Dr. Shamaila Burney | Leadership & Management Alignment – DHA Golf Club |
| 87 | Dr. Shamaila Burney | Leadership & Management Alignment – Meat the Cheese |
| 88 | Dr. Shamaila Burney | Leadership & Management Alignment – AKD Securities |
| 89 | Dr. Shamaila Burney | Leadership & Management Alignment – Trifit |
| 90 | Dr. Shamaila Burney | Leadership & Management Alignment – Aabhi Pvt Ltd |
| 91 | Dr. Shamaila Burney | Leadership & Management Alignment – Burque Corp |
| 92 | Dr. Shamaila Burney | Leadership & Management Alignment – U&I Garments (J.) |
| 93 | Dr. Sadaf Hafeez Chohan | Understanding Sub Fields of Psychology |
| 94 | Dr. Sadaf Hafeez Chohan | Understanding Sub Fields of Psychology |
| 95 | Dr. Sadaf Hafeez Chohan | Understanding Sub Fields of Psychology |
| 96 | Dr. Sadaf Hafeez Chohan | Understanding Sub Fields of Psychology |
| 97 | Dr. Sadaf Hafeez Chohan | Understanding Sub Fields of Psychology |
| 98 | Dr. Sadaf Hafeez Chohan | Understanding Sub Fields of Psychology |
| 99 | Dr. Sadaf Hafeez Chohan | Understanding Sub Fields of Psychology |
| 100 | Dr. Sadaf Hafeez Chohan | Understanding Sub Fields of Psychology |
| 101 | Dr. Sadaf Hafeez Chohan | Understanding Sub Fields of Psychology |
| 102 | Dr. Sadaf Hafeez Chohan | Understanding Sub Fields of Psychology |
| 103 | Dr. Sadaf Hafeez Chohan | Understanding Sub Fields of Psychology |
| 104 | Dr. Sadaf Hafeez Chohan | Understanding Sub Fields of Psychology |
| 105 | Dr. Sadaf Hafeez Chohan | Understanding Sub Fields of Psychology |
| 106 | Dr. Sadaf Hafeez Chohan | Understanding Sub Fields of Psychology |
| 107 | Dr. Sadaf Hafeez Chohan | Understanding Sub Fields of Psychology |
| 108 | Dr. Sadaf Hafeez Chohan | Greek Philosophers |
| 109 | Dr. Sadaf Hafeez Chohan | Greek Philosophers |
| 110 | Dr. Sadaf Hafeez Chohan | Modern Philosophers |
| 111 | Dr. Sadaf Hafeez Chohan | Modern Philosophers |
| 112 | Mr. Danish Hussain | Bridging Data and Business |
| 113 | Mr. Danish Hussain | Data-Driven Financial Insights |
| 114 | Salman Gilani | Strategic Costing Almirah |
| 115 | Salman Gilani | Strategic Costing |
| 116 | Salman Gilani | Profit Maximization |
| 117 | Mahmood Hussain | Audit Report & Opinions |
| 118 | Mahmood Hussain | Key Risks & Audit Assertions |
| 119 | Shah Muhammad Saleem | Launch SAAF SHINE |
| 120 | Shah Muhammad Saleem | Launch ETHEREAL VOWS |
| 121 | Nayeem Ansari | Capstone FDI |
| 122 | Nayeem Ansari | Capstone HR Manual |
| 123 | Nayeem Ansari | Islamic Banking – Murabaha |
| 124 | Nayeem Ansari | Delisting |