Postgraduate Program
MS in Digital Arts & Creative Design
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Introduction
The MS in Digital Arts & Creative Design is a cutting-edge graduate program that empowers students to lead at the dynamic intersection of creativity, technology, and innovation. Designed for forward-thinking professionals and aspiring creatives, this interdisciplinary program explores the transformative role of artificial intelligence (AI) in digital design, media production, animation, and interactive experiences.
Students engage in a rigorous curriculum that blends artistic exploration with strategic insight, gaining hands-on experience with emerging tools and technologies. The program emphasizes critical thinking, ethical innovation, and real-world application, preparing graduates to shape the future of creative industries in a rapidly evolving global landscape.
Whether coming from media arts, architecture, fine arts, or a related field, students will find a collaborative environment that nurtures their creative potential while equipping them with the leadership and technical skills needed to thrive in today’s AI-driven world.
About Program
Internship and Career Prospects
Students of the MS in Digital Arts & Creative Design program have the opportunity to apply their skills in real-world settings through internships with leading organizations across various creative and tech-driven sectors. These internships not only enhance practical experience but also help build industry connections and portfolios.
Potential internship placements include:
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Media Production Companies
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Digital Marketing Agencies
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Graphic Design Studios
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Animation and VFX Houses
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Content Creation Platforms
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Broadcasting Networks
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E-commerce Companies
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Game Development Studios
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Social Media Management Firms
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Advertising and Creative Agencies
Career Prospects
Graduates of the MS in Digital Arts & Creative Design program are well-prepared to take on diverse roles in the evolving digital and creative economy. With a blend of artistic expertise, AI literacy, and strategic thinking, they can pursue impactful careers such as:
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Media Analyst
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Digital Marketing Specialist
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Graphic Designer
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Animator or Motion Designer
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Content Strategist
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Project Manager (Media/Creative Industries)
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Web & UI/UX Designer
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Professional Photographer
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Social Media Manager
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Creative Director
Eligibility Criteria
- Candidates must have completed sixteen years of education or a 4-year degree (minimum 120 credit hours) in a relevant field after HSSC/F.A./F.Sc./Grade 12 or equivalent.
- Relevant fields for the MS in Digital Arts & Creative Design program include, but are not limited to, Media Arts, TV and Film, Fine Arts, Design, Architecture, Media Studies, and other fields with a strong creative component.
- A minimum CGPA of 2.5 on a 4.0 scale or 60% marks in the annual examination of the final degree is required.
- Candidates with a CGPA of 2.0 or 50% may be considered for admission based on their performance in the admission test and interview.
- All candidates must pass the university’s admission test with a minimum score of 50%
Meeting the minimum eligibility criteria does not guarantee admission; final selection is based on merit, admission test results, and interview performance
Intradisciplinary Admission
Candidates from different disciplines may be considered for admission if they fulfill the following requirements:
- The applicant shows strong interest in the MS in Digital Arts & Creative Design through relevant work, and a portfolio that highlights their digital design skills.
- The applicant has passed the university admission test with a minimum score of 50%.
- The applicant has completed 9-15 credit hours of deficiency courses as required by the university
Specializations
Film Making
The filmmaking specialization immerses students in the entire production process, from scriptwriting and directing to cinematography and editing. This hands-on approach fosters creativity and technical skills, equipping students to tell compelling stories through film.
Graphic Design
The Graphic Design specialization focuses on visual communication, teaching students to create impactful designs for print and digital media. Through courses in typography, color theory, and layout, students develop a strong portfolio that showcases their artistic abilities and design thinking.
Animation
The Animation specialization explores various techniques, including 2D and 3D animation, motion graphics, and visual effects. Students learn to bring characters and stories to life, combining artistic creativity with technical skills to produce captivating animated content.
Media Marketing
The Media Marketing specialization prepares students to develop and implement effective marketing strategies for various media platforms. Emphasizing digital marketing, branding, and analytics, this program equips students with the skills needed to promote content and engage target audiences.
Digital Photography
The Digital Photography specialization delves into the art and science of photography, covering techniques in composition, lighting, and post-processing. Students learn to capture stunning images and develop a keen eye for detail, preparing them for careers in commercial, editorial, and fine art photography.
Social Media
The Social Media specialization focuses on leveraging platforms to create engaging content and build communities. Students explore strategies for audience engagement, content creation, and analytics, preparing them to manage brand presence and influence in the digital landscape.
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Media Management
The Media Management specialization provides students with a comprehensive understanding of the business side of media production and distribution. Covering topics such as project management, budgeting, and media law, this program equips students to excel in leadership roles within the industry.
 AI & Digital Art
The AI & Digital Art specialization explores the intersection of technology and creativity, focusing on how artificial intelligence can enhance artistic expression. Students learn to use AI tools for digital art creation, animation, and interactive media, preparing them for innovative careers in the evolving digital landscape.
Scheme of Study (Semester Wise)
Program Structure
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Duration: Minimum 1.5 Years
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Total Credit Hours: 42
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Project-Based Work: 6 Credit Hours (Capstone and Applied Projects)
Set A
Semester - â…
| Course Code | Course Title | Credit Hours |
| MM501 | Media Analysis & Marketing Management | 3 |
| MM502 | Professional Management in Media Industry | 3 |
| COM501 | HRM Communications | 3 |
| COM502 | Science of Organizational Behavior | 3 |
| MM503 | Strategic Media Management | 3 |
| Total Credit Hours | 15 | |
Semester - â… â…
| Course Code | Course Title | Credit Hours |
| ACA501 | Digital Media Communication | 3 |
| MM504 | Gamification | 3 |
| COM503 | Global Marketing | 3 |
| MM505 | Strategic Media Marketing | 3 |
| ELE | Elective-1 | 3 |
| Total Credit Hours | 15 | |
Semester - â… â… â…
| Course Code | Course Title | Credit Hours |
| ELE | Elective-2 | 3 |
| ELE | Elective-3 | 3 |
| IPTD | Project | 3 |
| Total Credit Hours | 9 | |
Set B
Semester - â…
| Course Code | Course Title | Credit Hours |
| ACA501 | Electronically Enhanced Imaging | 3 |
| AFA501 | Mix Media Drawing & Painting | 3 |
| ADE501 | Adv. Color Theory | 3 |
| ACA502 | Adv. Digital Photography | 3 |
| ATF501 | Adv. Screenplay & Scriptwriting | 3 |
| Total Credit Hours | 15 | |
Semester -II
| Course Code | Course Title | Credit Hours |
| ACA501 | Digital Media Communication | 3 |
| MM504 | Gamification | 3 |
| ACA503 | Adv. Non-Linear Editing | 3 |
| ACA504 | Adv. Web Development | 3 |
| ELE | Elective-1 | 3 |
| Total Credit Hours | 15 | |
Semester -III
| Course Code | Course Title | Credit Hours |
| ELE | Elective-2 | 3 |
| ELE | Elective-3 | 3 |
| IPTD | Project | 3 |
| Total Credit Hours | 9 | |
